IKEA Barre VT
East Montpelier, VT
From there IKEA continued to expand and now their brand is an international furniture and home products powerhouse recognized around the world, evoking an affordable and eco-friendly contemporary design style that targets the global middle class. Their flat pack furniture is so popular because its stylish, functional and cost effective. IKEA is able to offer low prices because of their relentless cost cutting strategies. The flat pack furniture is designed to save you money because its packed flat, it creates savings for everyone involved, reducing manufacturing costs, and shipping and storage costs that are passed down to you.
The IKEA buildings are designed from the ground up. An average blue and yellow store avaerages 300,000 sq ft. Inside you’ll find a one-way layout which leads customers along the long way. This layout is designed to encourage the customer to see the store in its entirety. IKEA stores also have a Swedish restaurant inside that also serves local food items and a children’s secure playground area. Security guards watch over the kids and parents receive a monitor in case the children need them before they are done shopping. People are known to drive long hours to get to the nearest IKEA store and IKEA accomodates these customers by keeping stores open for longer hours than other traditional furniture stores. Shopping at IKEA becomes a pleasureable outing not chore. Their showroom is a vast set of tasteful displays with intricate details that are all offered for sale.
IKEA has 12 full time designers and over 80 freelancers who concentrate on making affordable, functional and beautiful pieces of furniture. They cater to specific localized market demands and take the host culture of their locations into consideration. IKEA implements the economies of scale model to cut on costs and have their own enviornmentally responsible wood furniture manufacturing company called Swedwood. They have also partnered with 1,300 suppliers in 53 countries to find the most eco-friendly, cost-effective and responsible bargains.
IKEA’s furniture is designed to be assembled by the consumer. The package will include assembly instructions and the tools you need to construct the item. You can do it yourself or there are reasonably priced professionals available to quickly assemble the furniture for you. If you are too busy or don’t feel confident in your assembly skills, you can hire the job done and still spend a significantly lower amount than you would if you bought traditional furniture and had it delivered.
IKEA publishes an annual catalouge in 55 editions in 27 languages for 36 countries that are distributed in stores and by mail. Their Website offers over 12,000 products for bathroom, bedroom, children’s furniture, cooking and kitchen, decoration, dinning, dinning ware, hallway, laundry, lighting, living room, outdoor, secondary storage, small storage, bedding/bathroom/curtain textiles, workspace and youth room. Check out www.ikea.com/us/en/ to take a peek at their selection and learn more about IKEA’s fasinating history and social and enviornmental initiatives.