McDonalds Brattleboro VT
Ray Kroc supplied the McDonald brothers with the Multimixer milkshake makers used at their restaurants. When he heard how well the brothers were doing with the Multimixer he decided to meet up with them and acquired the franchising right from them to run McDonald's restaurants. He had huge plans and a vision for McDonalds. He founded the McDonalds Corporation in 1955 in Des Plaines, Illinois and in 1965 the company went public and is now part of the NYSE under MCD. The McDonald’s headquarters office, McDonald’s Plaza is located in Oak Brook, Illinois.
Ray Kroc wanted to build a restaurant system that would be famous for food of consistently high quality and uniform methods of preparation. His passion for quality meant that every single ingredient was tested, tasted and perfected to fit the operating system. He was an extremely smart and aggressive businessman who led McDonald’s worldwide expansion through franchising. Today McDonalds adapts to the local food culture of its host countries.
Ray also inaugurated the Hamburger University at McDonald’s Plaza in Oakbrook, Illinois in 1961. He believed in forming entrepreneurial partnerships with his franchisees and suppliers. His philosophy was based on the simple principle of a 3-legged stool: one leg was McDonald’s, the second, the franchisees, and the third, McDonald’s suppliers. The stool was only as strong as the 3 legs. His suppliers met imposed demands on quality, thus increasing overall quality for everyone else and raising industry standards. Hamburger University was established to train franchisees and interested employees on how to run a successful McDonalds. This training facility has spurred many innovative processes and creative menu options.
McDonalds knows how to be creative. Ronald McDonald, who was trademarked in 1967, is proof. McDonalds extends its creativity through charity. It established the Ronald McDonald House charities, which shelter families of ill children around hospitals. They also have the McDonald’s Care Mobile that provides children in need free medical, dental and educational services. McDonald’s Corporation encourages its franchisees to get involved in local charities and youth sports sponsorships because caring is sharing.
The environment is very important as well. McDonalds has been an industry leader when it comes to decreasing packaging requirements that help the environment. McDonald's reports that they are committed towards environmental leadership by effectively managing electric energy, by conserving natural resources through recycling and reusing materials, and by addressing water management issues within the restaurant. They are also working with Conservation International to foster sustainable agriculture and fisheries and with Greenpeace to develop and maintain a moratorium on soybean production in the Amazon.
McDonald’s responds well to criticism. Their view is that there’s always room for learning and improvement. Changes have been made to the traditional menu and healthier options are available in all establishments. All McDonald’s offer a variety of hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, desserts, salads, wraps and fruits. Learn more about McDonald’s at www.mcdonalds.com.