Small Business Marketing Holyoke MA

Local resource for small business marketing in Holyoke. Includes detailed information on local marketing firms that will help your small business create a marketing strategy that involves market research, email campaigns, direct marketing, email marketing, social media marketing, data enrichment, tips on how to reach your target market, advertising, and public relations.

Access to Media
(413) 206-4214
432 front street
chicopee, MA
 
The Communications Group Inc
(413) 746-0116
380 Union St Ste 113
West Springfield, MA
 
Market Mentors
(413) 787-1133
1680 C Riverdale Street
West Springfield, MA
 
Smart Move Advertising
(413) 301-0930
1702 Riverdale St Ste 5
West Springfield, MA
 
The Green Internet Group
(866) 506-1923
819 Worcester Street
Springfield, MA
 
BWEMonthly.com
(413) 455-0186
Lyman Street
Springfield, MA
 
Market Mentors
(413) 787-1133
1680 C Riverdale Street
Springfield, MA
 
Springfield Advertising Company
(413) 732-0805
430 Union
West Springfield, MA
 
Sign-A-Rama
(413) 731-9213
1680 Riverdale St
West Springfield, MA
 
Communications Group Incorporated
(413) 746-0116
380 Union St Ste 113
West Springfield, MA
 

Marketing

Marketing is a type of advertising for your business, and deals with public relations. Some examples are direct marketing, and social media marketing. While direct marketing through postal mail can be beneficial using an email campaign with data enrichment to address your target audience can be a quick way to disseminate your message effectively to key individuals who want your product or service, as well as entice new consumers and clients to try your wares.

In order for any media marketing campaign to be effective you need to target your primary demographic and gear your public relations to their mindset. This can be based on age, and according to a study released in 2010 by Pingdom, a web monitoring provider, 25% of social networking sites are between the ages of 35 and 44, which means this group is a mainstream media audience with both an interest in social media and serious purchasing power to which a social media marketing campaign could be directed. 57% of users are over the age of 35 which typically means stable employment.

You can further use target market data in the Pingdom study by looking at individual social media sites. Facebook has a decently balanced age distribution, but sites like MySpace and Bebo report more than 40% of users under the age of 24. Older users tend to flock to LinkedIn, Classmates.com, Delicious and Twitter. This information can help with data enrichment targeted to these age groups to create a successful marketing campaign and advertising through digital media.

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