Small Business Marketing Parkersburg WV

Local resource for small business marketing in Parkersburg. Includes detailed information on local marketing firms that will help your small business create a marketing strategy that involves market research, email campaigns, direct marketing, email marketing, social media marketing, data enrichment, tips on how to reach your target market, advertising, and public relations.

Machine Communications
(304) 424-3880
125 College Pkwy
Parkersburg, WV
 
Hardbarger Signs
(304) 485-3357
3004 7th St
Parkersburg, WV
 
Abt Advertising
(304) 424-3808
615 Market St
Parkersburg, WV
 
Fahlgren
(304) 424-3591
418 Grand Park Dr Ste 321
Parkersburg, WV
 
Talerico Security
(304) 677-9971
2104 Valley View Dr.
Fairmont, WV
 
Sir Speedy
(304) 485-0544
3901 Emerson Ave
Parkersburg, WV
 
Mode 7
(304) 422-7884
126 N Hills Dr
Parkersburg, WV
 
Salter & Associates
(304) 485-4545
417 Grand Park Dr Ste 205
Parkersburg, WV
 
Hardbarger Signs
(304) 485-3357
3004 7th St
Parkersburg, WV
 
Blackwell And Company
(304) 342-8898
119 Summers St
Charleston, WV
 

Marketing

Marketing is a type of advertising for your business, and deals with public relations. Some examples are direct marketing, and social media marketing. While direct marketing through postal mail can be beneficial using an email campaign with data enrichment to address your target audience can be a quick way to disseminate your message effectively to key individuals who want your product or service, as well as entice new consumers and clients to try your wares.

In order for any media marketing campaign to be effective you need to target your primary demographic and gear your public relations to their mindset. This can be based on age, and according to a study released in 2010 by Pingdom, a web monitoring provider, 25% of social networking sites are between the ages of 35 and 44, which means this group is a mainstream media audience with both an interest in social media and serious purchasing power to which a social media marketing campaign could be directed. 57% of users are over the age of 35 which typically means stable employment.

You can further use target market data in the Pingdom study by looking at individual social media sites. Facebook has a decently balanced age distribution, but sites like MySpace and Bebo report more than 40% of users under the age of 24. Older users tend to flock to LinkedIn, Classmates.com, Delicious and Twitter. This information can help with data enrichment targeted to these age groups to create a successful marketing campaign and advertising through digital media.

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