Small Business Marketing Portland ME

Local resource for small business marketing in Portland. Includes detailed information on local marketing firms that will help your small business create a marketing strategy that involves market research, email campaigns, direct marketing, email marketing, social media marketing, data enrichment, tips on how to reach your target market, advertising, and public relations.

Online Reputation Presence
(207) 576-0745
Portland
Portland , ME
 
Praxes Group
(207) 415-9991
PO Box 991
Portland, ME
 
MCCLAIN MARKETING GROUP
(207) 761-8372
75 WASHINGTON AVENUE
PORTLAND, ME
 
Burgess Advertising And Marketing
(207) 775-5227
1290 Congress St
Portland, ME
 
Pressherald.com
(207) 791-6235
390 Congress Street
Portland, ME
 
KG Partners
(207) 773-0700
2 Canal Plaza
Portland, ME
 
Dirigo Marketing
(207) 774-0500
1346 Westbrook St
Portland, ME
 
Healthcare Marketing
(207) 879-4570
369 Capisic St
Portland, ME
 
Garrand Marketing
(207) 772-3119
75 Washington Ave Ste 201
Portland, ME
 
Valpak of Maine
(207) 772-6499
825 Forest Avenue
Portland, ME
 

Marketing

Marketing is a type of advertising for your business, and deals with public relations. Some examples are direct marketing, and social media marketing. While direct marketing through postal mail can be beneficial using an email campaign with data enrichment to address your target audience can be a quick way to disseminate your message effectively to key individuals who want your product or service, as well as entice new consumers and clients to try your wares.

In order for any media marketing campaign to be effective you need to target your primary demographic and gear your public relations to their mindset. This can be based on age, and according to a study released in 2010 by Pingdom, a web monitoring provider, 25% of social networking sites are between the ages of 35 and 44, which means this group is a mainstream media audience with both an interest in social media and serious purchasing power to which a social media marketing campaign could be directed. 57% of users are over the age of 35 which typically means stable employment.

You can further use target market data in the Pingdom study by looking at individual social media sites. Facebook has a decently balanced age distribution, but sites like MySpace and Bebo report more than 40% of users under the age of 24. Older users tend to flock to LinkedIn, Classmates.com, Delicious and Twitter. This information can help with data enrichment targeted to these age groups to create a successful marketing campaign and advertising through digital media.

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